In our work supporting Italian brands entering the Chinese market, Maiorait S.r.l., its CEO and its team have developed over the years hands-on operational experience in building market entry and market development paths, integrating B2B/B2C distribution, cross-border operations, digital presence, communication, logistics, payments, customer experience and operational management.
Our approach stems from the need to help companies transform their interest in China into a concrete, progressive and sustainable project, reducing friction, lack of preparation, dispersion and operational risk.
Some companies have chosen Maiorait for direct services, consulting or operational activities. Other entities mentioned represent platforms, ecosystems or market infrastructures on which the team has developed direct professional experience, or relevant references for market entry, cross-border, communication and commercial development projects in China.
The following platforms represent some of the most relevant digital, logistics, social and commercial ecosystems for the entry and development of international brands in China. Maiorait analyses them and, when consistent with the brand’s project, may integrate them into market entry, cross-border, communication, customer experience and commercial development paths.
Tmall is Alibaba Group’s premium B2C platform, with over 900 million annual active users (Alibaba Group 2023 Investor Report). Its cross-border section, Tmall Global, is the go-to destination for international brands looking to test and scale in China without needing a local legal entity.
One of China’s two e-commerce giants, together with Tmall from Alibaba Group, JD.com reported over 588 million annual active users (Q4 2023 – JD.com Investor Relations). Recognized for its advanced proprietary logistics network, JD is a leader in fast delivery and service quality, particularly across tech, fashion and FMCG categories. JD Worldwide is its platform dedicated to cross-border imports.
A leading platform in fashion, sneaker culture, and streetwear, Dewu has surpassed 50 million active users (EqualOcean / Daxue Consulting, 2023). It combines e-commerce, product authentication, and a youth-driven community — making it one of the most promising channels for lifestyle brands. It is also expanding into new categories and markets, including the U.S.
Cainiao is Alibaba Group’s global logistics network, handling over 100 million packages per day (Alibaba Group Fact Sheet 2023). It integrates bonded warehouses (FTZ), real-time tracking, and cost optimization for cross-border operations.
With over 1.3 billion users worldwide (Ant Group 2023 Annual Report), Alipay is the leading digital payment system in China, essential for e-commerce, in-store, and cross-border payments.
Often referred to as “China’s Instagram”, RED is a hybrid between social media and marketplace, with over 300 million monthly active users (Xiaohongshu Official Press, 2024). It plays a key role in social commerce and KOL marketing, ideal for building awareness and trust through authentic content.
All trademarks, trade names and/or logos mentioned are the property of their respective owners. Their presence is solely for descriptive and informational purposes, to represent professional experiences, platforms, ecosystems or operational contexts relevant to Maiorait S.r.l.’s China-related projects. Unless expressly stated otherwise, the mention of such trademarks, names or logos does not imply any official partnership, affiliation, endorsement, commercial authorization or corporate relationship with Maiorait S.r.l.