A customized analysis and economic-financial representation of your distribution and branding expansion project in the Chinese market through the Cross-Border model.
Through the structured exchange and collection of information, we evaluate, shape, and/or adapt your expansion plan for China.
Initial mapping and definition of operational priorities
We begin with a detailed information gathering process covering your brand, product range, support documentation (e.g., certifications, IP, patents), logistics setup, and strategic needs — to outline the core elements of your project.
We guide you through the complex landscape of the Chinese e-commerce ecosystem, with a focus on key platforms like Tmall Global and JD Worldwide.
Through concrete data and actionable insights, we help you understand local purchasing habits, the most widely used payment systems (Alipay, WeChat Pay), and the entire cross-border model — the result of over ten years of direct experience between Italy/Europe and China.
We will also analyze the same channels to conduct focused market research.
What you’ll receive at the end of the China Check-Up:
An evaluation of your product/brand fit for the Chinese market, including economic-financial modeling and Break-Even Point (BEP)
A market-entry pricing strategy
A logistics strategy aligned with your product and volumes
Profitability analysis – to determine how much you need to sell before turning a profit
Financial planning – supporting the definition of sales targets, pricing, and investment strategy
Investment evaluation – to assess the sustainability of the project and whether any strategic adjustments are needed