An approach that balances
Maiorait S.r.l. is a company that supports brands and businesses in their international expansion, with a distinctive expertise in accessing the Chinese market through major digital channels and cross-border marketplaces.
We combine strategic vision with hands-on execution, supporting the entire expansion journey.
Founded in Italy, with an Italian-Chinese cross-border team, Maiorait acts as a solid bridge between two worlds: we deeply understand the dynamics of Western business and know how to translate them into effective strategies tailored to the Chinese context, drawing on our team’s direct experience in managing cross-border projects since 2014. We’ve designed and executed both B2C and B2B distribution strategies across multiple product categories.
We work alongside companies that wish to expand into China, supporting them throughout the entire process — from early-stage validation to the daily operations on sales channels.
tailored feasibility analysis, brand commercial potential assessment, competitive evaluation, and strategic recommendations
selecting the most suitable platforms (e.g., Tmall Global, JD Worldwide, RED, Douyin…), defining pricing logic, promotion strategies, and localized visual identity
full support in the creation and configuration of cross-border flagship stores, including document requirements, licensing, and technical setup
marketing execution, customer care in local language, logistics coordination, promotional campaigns, catalog and analytics management across all channels and flagship stores
through our MOR service, clients can enter the Chinese market worry-free, outsourcing the entire project to us
